Is Your Salon Website Working For You And Bringing New Clients?

1. Google Search Rank.
The most important way to attract new clients is to make sure that people searching on Google will find and visit your Salon website. So your 1st task is to check your Google Rank i.e. the position your Salon website shows in the search results page.

Search on Google for the 10 most important phrases in your town/city/region, e.g. –
• Hair Colour New York
• Best salon Chelsea
• Hair cut Manchester
• Highlights Boston
• Hairdresser Birmingham

If you are not ranked in the top 3 places then you will get virtually no visitors from Google – and there are thousands of potential clients searching every week for Hair salons in your area using Google!

You should aim at Google Rank of number 1 to get the most traffic as 85% of searchers click the 1st link.

2. Use Google Analytics
This free tool tells you –
• how many people visited your Salon website
• where they came from
• what phrases they used to search
• how long they stayed on your website

If you do not know the statistics behind your Salon website, you will never know how well it performs. It is like trying to cut hair with your eyes closed!

3. Offer downloadable salon vouchers
A great way to track your Salon's website (and Facebook Page) performance is to offer a voucher that web visitors can download.

Using email software, it sends an automatic email they can print and bring into the salon so you can track in-salon use.

These are just a few ideas to check if your Salon website is working as well as it should.

There are many more on the Salon Guru website. Or ask for a one of our free Salon Website and Facebook Audit Reports for a detailed report on the things you can improve.

By: Phil A Evans

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Phil Evans is Managing Director of Salon Guru Specialists in Salon Websites and profitable Facebook Pages for Hair & Beauty Salons